NOVIA INDAH DEWANTI; I WAYAN SANTIKA. Pengaruh Social Media Marketing dan Electronic Word of Mouth Terhadap Purchase Intention Melalui Brand Image : Studi pada Pengguna Lazada di Kota Denpasar. Gemawisata: Jurnal Ilmiah Pariwisata, [S. l.], v. 20, n. 3, p. 103–125, 2024. DOI: 10.56910/gemawisata.v20i3.392. Disponível em: https://www.stiepari.org/index.php/gemawisata/article/view/392. Acesso em: 5 apr. 2026.